Figurine of a cat wearing a cowboy hat and bandana, playing a small guitar.

Gender Outlaw

Where Glitter Meets
the Wild West.

Tattooed hands holding a purple and blue menu for Gender Outlaw Pub & Grill, featuring food and cocktail sections on a yellow background.

Overview

Gender Outlaw flips the wild west, creating a glitter-soaked pub for queer folks to drink, dance, and take up space while redefining the cowboy aesthetic from rugged to iconic and undeniably queer. With a strong focus on cocktails and drinks, the venue creates space for connection, self-expression, and community.

Cheeky, queer-coded copywriting leads the brand, pairing western and queer puns with expressive typography to create a playful, camp western identity with a raunchy edge.

Services

Brand Identity
Logo Design

Personality

Kitschy

Charming

Flirty

Flamboyant


Typefaces

Becker Gothic

Presley Slab

New Kansas


Completed

Student Project

Fall 2024


Set of eight blue hand-drawn western-themed logos on pink background, featuring hats, boots, flowers, and text variations of 'The Gender Outlaw'.
Three colorful round coasters on a yellow surface with phrases: 'Yippee ki slay!', 'Giddg up! Giddy up! Giddy up! Giddy up!', a cowboy on a unicorn, a bottle opener shaped like a cowboy boot, and a bent bottle cap.

more projects

Menu Design
Branding
Brand Design
Editorial