

Gender Outlaw flips the wild west, creating a glitter-soaked pub for queer folks to drink, dance, and take up space while redefining the cowboy aesthetic from rugged to iconic and undeniably queer. With a strong focus on cocktails and drinks, the venue creates space for connection, self-expression, and community.
Cheeky, queer-coded copywriting leads the brand, pairing western and queer puns with expressive typography to create a playful, camp western identity with a raunchy edge.
Brand Identity
Logo Design
Kitschy
Charming
Flirty
Flamboyant
Becker Gothic
Presley Slab
New Kansas
Student Project
Fall 2024



