Gender Outlaw

Where Glitter Meets
the Wild West.

Overview

Gender Outlaw flips the wild west, creating a glitter-soaked pub for queer folks to drink, dance, and take up space while redefining the cowboy aesthetic from rugged to iconic and undeniably queer. With a strong focus on cocktails and drinks, the venue creates space for connection, self-expression, and community.

Cheeky, queer-coded copywriting leads the brand, pairing western and queer puns with expressive typography to create a playful, camp western identity with a raunchy edge.

Services

Brand Identity
Logo Design

Personality

Kitschy

Charming

Flirty

Flamboyant


Typefaces

Becker Gothic

Presley Slab

New Kansas


Completed

Student Project

Fall 2024


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Menu Design
Branding
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