Tucutucu

Not Your Abuela’s
Cold Brew.

Overview

A closer look at cold brew revealed a world caught up in beer aesthetics, begging for a twist that’s off-beat, wild, and health-conscious. Tucucucu brings slow-brewed, dairy-free coffee to life with botanical flavors that celebrate Mexico’s ecology and culture. 



The branding comes alive through vivid colors, handcrafted details, surreal imagery, and playful Spanglish, capturing the vibrancy of Mexican culture with humor and artistry in a brand that feels homey yet intriguingly unexpected.

Services

Brand Identity
Logo Design

Personality

Bold

Zany

Artisanal
Energetic 


Typefaces

Acumin

Aptly

Blackest

Kilnsans

Completed

Student Project

Fall 2024


more projects

Menu Design
Branding
Brand Design
Editorial