

A closer look at cold brew revealed a world caught up in beer aesthetics, begging for a twist that’s off-beat, wild, and health-conscious. Tucucucu brings slow-brewed, dairy-free coffee to life with botanical flavors that celebrate Mexico’s ecology and culture.
The branding comes alive through vivid colors, handcrafted details, surreal imagery, and playful Spanglish, capturing the vibrancy of Mexican culture with humor and artistry in a brand that feels homey yet intriguingly unexpected.
Brand Identity
Logo Design
Bold
Zany
Artisanal
Energetic
Acumin
Aptly
Blackest
Kilnsans
Student Project
Fall 2024



