Prismia
An Interface For
Gender-Affirming Style.
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Prismia is a gender-affirming apparel e-commerce brand that pairs minimal design with a fashion-savvy, urban edge. Inclusive of all queer identities and transitions, it offers a space that feels stylish, relatable, and approachable.
This approach repositions gender-affirming essentials as objects of expression, shaped by the people who wear them. The name Prismia draws from the idea of a prism, a reflection of the spectrum and the fluidity of identity.
Real, unfiltered portrayals of queer, diverse bodies ground the brand, connecting with a younger audience. While bold grotesque typography is layered with graffiti-inspired lettering, bringing in texture, attitude, and a
sense of imperfection.
Logo Design
Brand Identity
Social Media
Website Design
Affirming
Intuitive
Unapologetic
Monument
Satoshi
Walnut
Student Project
Fall 2024
Prismia was created to bring style and personality into a space that often feels minimal and straightforward. It explores the balance between fashion and discreteness, making gender-affirming apparel feel more expressive while staying authentic and functional.
Shaped for a younger audience, the brand moves with a visual language that feels relevant and unapologetically vibrant. Moodboards and personas guided the process to keep everything aligned with the audience it’s made for.
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The shopping experience feels like scrolling through modern fashion sites like UNIF, Lazy Oaf, and Dolls Kill; big, visual, and style-forward. It also brings a campy edge, like stepping into Hannah Montana’s closet… best of both worlds, obviously.
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