Stylized armadillo sculpture with patterned body and large, leaf-like ears in dark and light dot shading.

Tucutucu

Not Your Abuela’s
Cold Brew.

Three colorful Tucutucu cold brew café cans on crocheted coasters, surrounded by coffee beans and Lotería cards on brown background.

Overview

A closer look at cold brew revealed a world caught up in beer aesthetics, begging for a twist that’s off-beat, wild, and health-conscious. Tucucucu brings slow-brewed, dairy-free coffee to life with botanical flavors that celebrate Mexico’s ecology and culture. 



The branding comes alive through vivid colors, handcrafted details, surreal imagery, and playful Spanglish, capturing the vibrancy of Mexican culture with humor and artistry in a brand that feels homey yet intriguingly unexpected.

Services

Brand Identity
Logo Design

Personality

Bold

Zany

Artisanal
Energetic 


Typefaces

Acumin

Aptly

Blackest

Kilnsans

Completed

Student Project

Fall 2024


Colorful branding design for Tucutucu Cold Brew Café featuring pink logo on turquoise background, blue turtle with flower on pink background, orange armadillo with agave spikes on yellow-green background, and a yellow square with green text reading 'Más Café Menos Drama!' along with a pink agave plant graphic, plus a palette of six bright colors with hex codes.
Colorful Tucutucu cold brew coffee can label GIF with animal graphic, nutrition facts, and a description celebrating Mexican ecology and slow brewing.
Two colorful cold brew cans, one yellow and one pink, placed on a scattered surface of traditional Mexican lotería cards.
Yellow can of Tucutucu Cold Brew Café on a stone slab with coffee beans and an air plant beside it.
Smartphone displaying a purple gradient Instagram story screen on a lime green background.
Two social media posts from Tucutucu with bright green and pink designs; left post shows a pink leopard face and text 'Take a sip of the wild,' right post shows green cactus silhouette with 'Tucutucu Cold Brew Cafe' text.

more projects

Menu Design
Branding
Brand Design
Editorial