Vanicream
Skincare Gets A
Fresh Face.
Vanicream is a skincare brand recognized for its simple, dependable formulas at an accessible price point. This rebrand elevates the brand’s presence, helping it stand out while preserving the trust and simplicity that defines its core.
The brand moves toward a more natural presence, celebrating diverse skin through raw, intimate, human-centered imagery and gender-neutral messaging, creating a bold and refreshed identity without becoming flashy or intimidating.
Logo
Packaging
Brand Identity
Brand Strategy
Reliable
Inclusive
Grounded
Flecha
Roobert
Student Project
Fall 2025
For this rebrand, I aimed to balance authenticity with personality, moving the brand beyond a strictly clinical aesthetic while maintaining its credibility. I carefully explored color palettes that felt inviting and trustworthy, helping it stand apart from typical drugstore brands.
The new logo needed to feel bold and secure, reinforcing reliability while giving the brand a stronger, more confident presence.
